Evans, Wiggins, Froome? Yes, the last three victors of the Tour de Romandie went on to triumph in the Tour de France! The roll-call of winners of the event, its “World Tour” label confirmed, underlines its reputation. The next race will keep the suspense at a high level to the last second!
The Tour de Romandie 2014 will start on 29 April in Ascona, in Ticino, and finish on Sunday 4 May in Neuchâtel. This morning in Fribourg, where the 4th stage will take place, organisers lifted the curtain on what promises to be an exceptional race next year. Its aim: to keep the suspense at a high level from start to finish. After the Ascona-Sion, Sion-Montreux and Le Bouveret-Aigle stages, and the loop around Fribourg on Saturday, the race for victory will be played out in the final time trial in Neuchâtel. New on the programme this year, the organisation of a festive presentation of teams on Monday evening, the day before the prologue in Ascona.
For the third year in succession, the 2013 edition saw its winner follow on with a triumph in the Tour de France. Chris Froome, who topped his success by wearing the yellow leader’s jersey from start to finish after victory in the Le Châble-Bruson hill prologue, also confirmed his place at the front of the peloton in the Tour de France.
The Tour de Romandie takes centre stage where TV (images in 170 countries), radio and the press are concerned. This year the event was a great success on social networks. And Chris Froome did the rest.
The figures speak for themselves: 3836 fans and over 1 million visits on Facebook, 2800 followers and 1600 tweets on Twitter (quality over quantity in French-speaking Switzerland), and 50,000 visits per day on the website tourderomandie.ch. After a series of successful warm-ups the TdR is now a big player on social networks. Minute-by-minute coverage has allowed cycling enthusiasts to follow every twist and turn in videos and photos, not only of the race itself, but also behind the scenes, with new and sometimes unexpected images and portraits emerging from the days preceding the prologue to the weeks following the finish in Geneva.