Publicity Caravan

For several years now, the Tour de Romandie caravan – which is around twenty vehicles long – has been preceding the peloton by 30 to 45 minutes.

Created in 1930 on the Tour de France, the publicity caravan has developed significantly over the years. The creative and festive opening parade has conquered brands and public, to the extent that it has become an essential component of the Tour de Romandie show. Today, it provides unique entertainment. People do not just come to the Tour to watch the race.

The success of the formula, with a parade of original publicity vehicles giving away presents, is immediately obvious. The brands taking part in the publicity caravan win the support of the public, who are happy to join in the fun. It has become an integral part of the Tour show. Inseparable from the race that it precedes by around 30 to 45 minutes, the multi-shaped and multi-coloured procession offers up a dynamic form of entertainment.