For several years now, the Tour de Romandie cavalcade, which is around twenty vehicles long, has now been preceding the peloton by 30 to 45 minutes.
The publicity cavalcade, created in 1930 on the Tour de France, has developed significantly over the years. The creative and festive opening parade has conquered brands and public, to the extent that it has become an essential component of the Tour de Romandie show. Today, it provides unique entertainment. People don’t just come to the Tour to watch the race.
The success of the formula, with a parade of original publicity vehicles giving away presents, is immediately obvious. The brands taking part in the publicity cavalcade win the support of the public, who are happy to join in the fun. It has become an integral part of the Tour show. Inseparable from the race that it precedes by around 30 to 45 minutes, the multi-shaped and multi-coloured procession offers up a dynamic form of entertainment.