For several years now, the Tour de Romandie caravan – which is around twenty vehicles long – has been preceding the peloton by 30 to 45 minutes.

Created in 1930 on the Tour de France, the publicity caravan has developed significantly over the years. The creative and festive opening parade has conquered brands and public, to the extent that it has become an essential component of the Tour de Romandie show. Today, it provides unique entertainment. People do not just come to the Tour to watch the race.